Visa between the two countries Pakistan and India has always been a burning issue. People are given visas for the specific cities and not for the whole country and attached with that is also a number of restrictions and embargoes which is unpleasant for any visiting person or a family on either side of the border.
The agency was asked to develop a campaign highlighting specific topics one faces while applying visas for India or Pakistan.
The slogan 'Milne Do' means 'let them meet' and taking the same idea forward a series of press ads and outdoor campaign was designed highlighting each issue.
This campaign won Pirana an APNS award for the best public service campaign for print media.
